[edit] Footage
The first teaser trailer for Spider-Man 3 was released on the Internet on June 27, 2006 and also accompanied the theatrical release of Superman Returns. At Comic-Con 2006 in San Diego, the studio showed an incomplete piece of the film that contained temp sound and temp visual effect shots.[40] The first full-length Spider-Man 3 trailer premiered on November 9 on various channels and websites, with an exclusive high-definition version on iFilm, which became available after the premiere.[41] The trailer was also attached to Casino Royale when the James Bond film premiered on November 17, 2006. A second Spider-Man 3 trailer will also be attached to Ghost Rider on February 16, 2007.[42]During the November 23, 2006 premiere showing of Spider-Man 2 on FOX broadcasting channels, Spider-Man 3 previews were shown with actors/actresses/producers/director commentaries.

At one point, the first teaser trailer shows Spider-Man waking up, hanging upside down in his now symbiote-coated suit and looking at his non-symbiote suit reflection in a skyscraper window. Apart from the different reflection in the window, this image is reminiscent of an almost identical scene from "The Alien Costume: Part 1", an episode of Spider-Man: The Animated Series. Also shown in that episode is the suit attaching itself to Peter while he is sleeping; the trailer shows the symbiote doing the same, but coating his suit instead of his skin.


[edit] Posters
It was announced that new Spider-Man 3 posters would be advertised to the public for the release of Casino Royale.[42] On November 21, 2006, Sony released the two additional posters for Spider-Man 3. [43]


[edit] Merchandise

[edit] Video game
Main article: Spider-Man 3 (video game)
A video game based on Spider-Man 3 will be released in May 2007 to coincide with the film's release. The video game will be available on the Wii, Xbox 360, and PS3.


[edit] Books
On October 21, 2006, producer Grant Curtis announced on the official movie blog that he was working on a book that would detail the account of bringing Spider-Man 3 to the screen. The book, published by Chronicle Books in time for the release of Spider-Man 3, will contain "chapters on the script, casting, production design, costume design and visual effects and will include a day-by-day journal [Curtis] wrote while filming".[35]

Peter David is writing a novelization set for release on March 27, 2007.[44]


[edit] Toys
At the American International Toy Fair in October 2006, Techno Source unveiled its line-up of interactive Spider-Man 3 toys, including a "hand-held Battle Tronics device that straps to the inside of a player?s wrist and mimics Spidey?s web-slinging motions", which would come out in spring in time for the film's release.[45]


[edit] Sequel
In an August 2006 interview with MTV, Marvel producer Kevin Feige anticipated more sequels to the Spider-Man films "because of the wealth of stories in the comics." However, Feige stated that Tobey Maguire may not return to portray Spider-Man in the future.[46] In addition, Maguire expressed the sentiment that the film franchise could not continue as strongly in the future. "I'm not sure if there are more stories for this character that are interesting enough to be excited about doing more," said Maguire.[7] Kirsten Dunst said she would only be interested in being back for another sequel if director Sam Raimi returned to the helm. [33] J. K. Simmons said, about future sequels, that Raimi was "certainly open to doing more".[47]