Greg Adler, CEO of 4 Wheel Parts is going undercover in his own company. After taking the reins of the company from his father in 2005, he was able to expand the business quickly. When the economic downturn of 2008 hit the company, Greg had to make tough decisions to ensure the 4 Wheel Parts would stay afloat. His downsizing strategy was effective, and today the company is back to growing, instead of just maintaining. In the next 5 years, Greg hopes to turn the company into a billion dollar business with more than 100 stores. This CEO wants to go into the frontlines of his company to make sure that as they grow, they are still able to provide the customer service that meets his standards and expectations.
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