When you think of Club Med you think of white sandy beaches and the kind of all-inclusive luxury we all dream of but when CEO of Club Med North America, Xavier Mufraggi, became the boss in 2009, things were far from dreamy as he had to navigate the company through the biggest financial crisis in the company’s history – a half-yearly loss of £31 million dollars. He succeeded in turning the company’s fortunes around and now ten years later, ambitious plans are afoot for Club Med North America to grow by 40%. Taking on his alter ego David, a laid back surfer beach bum who has decided it’s time to sharpen up and set up his own hotel business, Xavier wants to go undercover in one of Club Med’s top performing resorts - Punta Cana in the Dominican Republic, to find out what’s working and what’s not.
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