http://www.ropeofsilicon.com/article/critics-have-little-to-nothing-to-do-with-b ox-office-success

"Here's the deal, audiences were going to see this no matter what. Reviews only helped raise the awareness. Good or bad, it didn't matter. Kids were just getting out of school and parents needed someplace to unload them. Transformers was already a familiar franchise and something parents could take their kids to see."